Her findings demonstrate the robustness of the effect of deservingness on indulgence. (sciencedaily.com)
This lack of perceived deservingness causes consumers to restrict their own indulgence across a wide range of products. (sciencedaily.com)
«Perceived deservingness carries over to affect subsequent choices across multiple product categories, everything from the foods you choose to the amount of money you're willing to spend on clothing, accessories and even personal care products across retailers,» Cavanaugh said. (sciencedaily.com)