So, if you're going to optimize for head terms, you should make getting those local search ranking factors a priority. (slaw.ca)
If you target only competitive terms — head terms with search volume in the hundreds of thousands — maybe you'll see significant gains in several months. (blog.hubspot.com)
So the best inbound marketers target both, and they let the long - tail keywords they target feed their campaign to rank for important head terms. (blog.hubspot.com)