Small presses have a similar issue with getting books into bookstores. (accrispin.blogspot.ru)
Common objections to this advice, like «but if I self - publish how will my book get into bookstores or get major media placement» will be addressed in other answers. (creativindie.com)
This means that readers can walk into bookstores all over the world and order your book. (authoritypublishing.com)