I probably have a more favourable opinion of law firm brands generally, but the rise of the personal lawyer brand is a major shift. (slaw.ca)
Investing early to develop a strong law firm brand is an essential step toward your law firm's success. (lexicata.com)
Effective law firm branding requires that you communicate your knowledge, skill, and experience without talking about your knowledge, skill, and experience. (lawyerist.com)