Sentences with phrase «law firm brands»

I probably have a more favourable opinion of law firm brands generally, but the rise of the personal lawyer brand is a major shift.

Investing early to develop a strong law firm brand is an essential step toward your law firm's success.

Effective law firm branding requires that you communicate your knowledge, skill, and experience without talking about your knowledge, skill, and experience.

So here's just one last tip to ensure you've created a great law firm brand.

Dig beneath the surface of many law firm brands, and you'll strike hollow space a lot sooner than you might think.

That's what law firm branding strategy is all about.

Online marketing isn't a separate function, but rather it's one piece of building an overall law firm brand.

In addition to traditional law firm branding issues, the Internet presents some additional considerations.

However, these are the key messages that (too) many law firm brands depend on today.

Finally, we merged that information with new targeted research in areas like law firm branding and client intake.

A law firm's email signature is perhaps the most overlooked part of modern law firm branding.

Building a trustworthy law firm brand is critical to the overall success of your firm.

And that's why law firm brand is so critical.

Here are some tips for how to create a strong law firm brand.

Today, I want to write about the corresponding decline of law firm brands.

Effective law firm branding is critically important to generating new business for your practice both offline and online.

Great law firm brands, by the very nature of professional services, begin and end with their people.

Brand essence is just one piece of the process outlined in our white paper on law firm brands.

Well, let's look at the 15 law firms named on the Acritas Canadian Law Firm Brand Index 2014.

The Canadian Law Firm Brand Index 2014 was compiled from the unprompted responses of 191 senior general counsel in Canadian organizations with revenues over $ 50M who, as part of Sharplegal 2013 research, were asked about their awareness of and favorability towards law firms; their consideration of firms for top - level litigation and major M&A; as well as their use of firms for high value and inbound work.

Another aspect we're really proud of is all of the awards and recognitions we've received in the past year, including being named one of the most powerful law firm brands in the world by Acritas and the most active global M&A firm in the world by both Mergermarket and PitchBook.

Acritas» seventh annual US Law Firm Brand Index sees Jones Day extend its lead against the market, increasing the...

Above The Law made a comparison between the BTI findings and a similar study by Acritas earlier this year that listed the top three law firm brands as Skadden Arps, Jones Day, and Kirkland & Ellis.

Most law firm branding efforts aim to create a reputation within the firm's target markets for some specific quality by which the firm wants to be known or for which it wants to «stand out.»

Most law firm branding efforts aim to create a reputation within the firm's target markets for some specific quality by which the firm wants to be... more»

In 2016, for the second year in a row, we were recognized as being one of the 10 strongest US law firm brands by legal market research company Acritas.

The research agency Acritas has published its annual survey of the leading law firm brands, with Baker & McKenzie taking top honors for the fourth year in a row.

About a year and a half ago, FindLaw published a white paper all about law firm branding.

Do we have law firm brands for M&A, or PI, or in a city or state, that is like Hertz or McDonald's?

This white paper will show how law firm brands can influence their incoming caseloads through five elements:

Increasingly, we are seeing established law firm brands review their international footprint, with high profile office closures hitting the headlines.

Next week, Above the Law will unveil its comprehensive law firm brand rankings based on an extensive survey of in - house counsel.

Acritas: Amongst other things Acritas undertakes detailed market analysis of law firm brand strength based on several measures including top of mind awareness, favourability, consideration for top - level litigation, consideration for top - level M&A, most used for high - value work by domestic buyers and most used for high - value work by international buyers.

The 7th annual Acritas UK Law Firm Brand Index was released today along with the inaugural UK Alternative Legal Brand Index.

In the most recent law firm brand survey Baker McKenzie took the number one spot, some way ahead of the chasing pack, consisting of DLA Piper, Clifford Chance, Jones Day, and Norton Rose Fulbright.

But surveys like that are rare, and most of the debate over law firm brands» relative strength remains anecdotal.

While a strong, narrowly focused law firm branding strategy can distinguish your practice from the increasing legal noise, an unfocused, catch - all approach can lead to invisibility.

Referencing 365 Marketing Meditations: Daily Lessons from Marketing & Communications Professionals by Larry Smith and Richard Levick with Levick Strategic Communications, Legal Marketing Blogger, Tom Kane offers some insight to law firms developing their professional law firm brand:

By maintaining overall consistency, adjusting your practices as time goes on, and always keeping your target audience top of mind, you'll be well on your way to creating a high - impact law firm brand experience.

Still less clear is whether it is possible to transform a large law firm brand from relatively low impact levels — such as those currently experienced by IM's corporate services practices — to be able to compete effectively with firms higher up the chain.

The first model establishes a clear law firm brand, with a design that complements or is integrated into the law firm's Web site and a description of firm lawyers in the «about section.»

As all but a few law firm brands decline in importance, and as clients increasingly buy legal services based on the lawyer, not the firm, you're going to have to add «full - time brand management» to your list of duties and skills.

Law Firm Branding makes your law firm both memorable and easy to remember, before clients need you.

In Lawyer blogs vs. law firm brands, Furlong suggests that firm - branded blogs can not succeed because the voice of each lawyer - blogger will differ.

Personal relationships and reputation eclipsed law firm brands and global presence, items firms appear to be emphasize in their marketing and business development efforts.

For example, I recently sat through law firm branding and website - development presentations where a law firm's in - house marketing director was offering simply awful advice to the rapt crowd.

At fSquared Marketing we have developed numerous law firm brands and implemented them across various platforms including web, communication tools, marketing pieces, client development material, social media and advertising.