The blush itself is a powder blush but almost seems creamy to the touch, a great consistency and will leave your cheeks looking gorgeous all day! (divinelifestyle.com)
Baby Skin Instant Cheek Flush ™ leaves your cheeks with a hint of color for a natural looking blush. (maybelline.com)
It's an experience that will leave your cheeks just as sore from smiling as your calves are from running the next day.» (cnbc.com)