The word "cheek" refers to the fleshy part of the face between the upper jaw and lower jaw. It is usually associated with smiling or expressions, but it can also mean being bold or rude. Full definition
Or after apply cream blush, blend away any harsh edges by blending the color on cheeks. (100percentpure.com)
For highlight, load powder to brush then gently swipe angle along top edge of cheek bone, across brow bones and along bridge of nose. (100percentpure.com)
Please don't turn the other cheek on this matter. (ouya.tv)