While laying out millions of dollars for advertising may pump up revenue, it's a money - losing strategy if your company can't turn those dollars into lifetime customer value. (entrepreneur.com)
Many boutiques also offer lifetime customer support, repair, and upgrade packages, using better customer service to set themselves apart from traditional manufacturers. (thewirecutter.com)
We're looking for lifetime customers that will recommend their friends and family to us. (termlife2go.com)