While laying out millions of dollars for advertising may pump up revenue, it's a money - losing strategy if your company can't turn those dollars into lifetime customer value. (entrepreneur.com)
Many merchants offer deep discounts hoping to capture lifetime customer value, but the majority of the time the discount goes to current customers instead — many of who would have paid full price. (inc.com)
They have a lower cost to acquire a new customer, a higher lifetime customer value, and can offer in - person verification that dating websites can not. (prweb.com)