"Lofty rhetoric" refers to using impressive or grandiose language in speech or writing to make something sound more important or significant than it is, often to persuade or impress others. Full definition
More specifically, he has sought to turn «words into deeds» — to translate the often lofty rhetoric of the UN into concrete actions designed to offer better protection to the populations of UN member states. (blog.politics.ox.ac.uk)
And because he was supposed to be one of the most liberal people in the Congress, that really hurt our chances of passing that bill,» Ms. Huerta said, dismissing the socialist candidate's often lofty rhetoric. (observer.com)
It means Uber can forgo lofty rhetoric to make itself a less - risky investment, says Arun Sundararajan, who specializes in the sharing economy at New York University's Stern School of Business. (inc.com)