Rhetoric refers to the art of persuasive communication. It involves using language effectively to convince, influence, or persuade others. Full definition
As usual historical scientific poetic grace allow common forces of interest to be expressed without getting into the kind of rhetoric of divine rights of the planet and controls. (dotearth.blogs.nytimes.com)
Smart lawyers rely on logos — appeals to logic or reason — in their legal writing because it's the most persuasive form of rhetoric in legal argument. (lawyerist.com)
A lot of rhetoric about choice, and advocacy for state voucher plans. (hechingerreport.org)