Phrases with «marketing ploy»

A "marketing ploy" refers to a strategy or tactic used by a company to attract attention, gain customers, or promote a product or service. It often involves clever or eye-catching methods that may not necessarily reflect the true value or quality of what is being advertised. Full definition

Sentences with «marketing ploy»

  • Now, we could look at this as an opportunistically clever marketing ploy by the flour companies to oversell their competitors, which of course existed to some degree, or, we could look at the better picture — one where industrious women and their local companies worked together to see through a devastating time, where creativity rose above materialism, and where women made something from nothing, igniting a nation wide trend that was economically supportive and appropriate for the time. (theruecollective.com)
  • In order to address drastically declining sales, DC executives decided to reboot and renumber all of their titles, starting everything all over again from issue # 1, even though this is one of a very limited number of marketing ploys the comics industry has been beating to death for the last 20 years, with perpetually diminishing returns (another is killing off a major character, only to bring him back to life months later). (publishingperspectives.com)
  • Of course this is all just a clever marketing ploy by EA to ensure that you try out both demos and hopefully end up buying both games, but considering all the effort it takes to bag these shiny items is to download two demos that I would have downloaded anyway, you can count me in. (wolfsgamingblog.com)
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