"Massive hype" refers to an excessive amount of excitement, attention, or promotion surrounding something, typically an event, product, or idea. Full definition
And considering that there are still almost no seniors projected to start — two to three on defense, three to four on offense — that would set the table for massive hype in 2018. (sbnation.com)
On the heels of massive hype and gushing critical praise, Black Panther has now sold more advance IMAX tickets than any previous Marvel film. (cbr.com)
The Ford EcoSport was launched with massive hype in 2013 and clocked 30,000 bookings within days of its introduction in the market. (motorbeam.com)