Phrases with «microtargeting»

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Microtargeting refers to a marketing or advertising strategy where specific groups of people are identified and targeted with personalized messages or content. It involves tailoring communications to individuals based on their interests, demographics, or behaviors to increase the chances of influencing them effectively. Full definition

Adjective + «microtargeting»

Sentences with «microtargeting»

  • The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.» (nytimes.com)
  • Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally. (crunchbase.com)
  • On March 17, reports in the New York Times and the Observer of London suggested Trump - campaign linked UK - based political consultancy, Cambridge Analytica, had been able to buy data on 50 million Facebook users in 2015 to use for microtargeting political advertising. (techcrunch.com)
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