Sentences with word «microtargeting»

The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.»

Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally.

On March 17, reports in the New York Times and the Observer of London suggested Trump - campaign linked UK - based political consultancy, Cambridge Analytica, had been able to buy data on 50 million Facebook users in 2015 to use for microtargeting political advertising.

The company then pitched former Trump campaign manager, Corey Lewandowski, on microtargeting tools that could be used to win the election.

Nix said that «they understand behavioural microtargeting in the context of elections» but that they were «failing to make the connection between voters and their consumers».

In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.

Deutsche Post sold client microtargeting data to the Christian Democrats and Free Democrats before the 2017 elections.

SCL Elections has clients around the world, and it has experimented with data - driven microtargeting techniques in the Caribbean and Africa, where privacy rules are lax or nonexistent and politicians employing SCL have been happy to provide government - held data, according to former employees.

Trump aides, though, said Cambridge had played a relatively modest role, providing personnel who worked alongside other analytics vendors on some early digital advertising and using conventional microtargeting techniques.

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

For instance, Romney's campaign talked a lot about microtargeted communications, but they seem to have had in mind reaching out to the same pool of voters as usual but with better messaging.

D: The campaign also microtargeted voters by firing off emails or posting messages on Facebook that were shaped to appeal to their particular interests or causes using tracking software, similar to ones used by online retailers to craft ads.

But even if microtargeting is not effective, it's clear that these reports have brought Facebook's reputation to a new low.

On the heels of Wylie's revelations, the UK's Channel 4 is in the midst of broadcasting a five - part exposé including undercover footage of recently suspended Cambridge Analytica CEO Alexander Nix offering to engage in not just microtargeting and data services, but also the dark arts of propaganda, entrapment, and other illicit tactics to win elections.

And the NRCC is paying some attention to the district, helping the state GOP improve microtargeting efforts and voter contact lists.

Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...

The level of online microtargeting through major communications platforms that is possible today makes increased transparency essential.»

He also suggests that I may be underestimating the «net's potential as a tv - style mass persuasive medium, pointing to the ease with which microtargeted communications can spread virally and about the branding / persuasive ability of online advertising and online messaging.

Actually, you're a data - mining and microtargeting operation for your own profit.

Taking their lead from some of the best US campaigns, parties have been making extensive use of polling, local intelligence from voters, and additional useful information like consumer data, to produce microtargeted campaigns to raise turnout amongst specific groups in target seats.

The system, called microtargeting, allows advertisers to reach essentially whomever they prefer, including the people their analysis suggests are the most plausible hires or consumers, lowering the costs and vastly increasing efficiency.

Personalized choice architecture through microtargeting is on the rise, and Cambridge Analytica is not the first nor the last to make successful use of it.

Essentially the pitch was that we were going to combine microtargeting, which had existed in politics — which was, you know, in part, my background — but bring on board... new constructs from psychology.

«Whether it's allowing Russians to purchase political ads, or extensive microtargeting based on ill - gotten user data, it's clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency.»

«I think Cambridge Analytica is a better marketing company than a targeting company,» one academic studying political microtargeting told The Verge this week.

Political ad microtargeting, which handily was one of the subjects of a recent Campaigns and Elections «Technology Bytes» piece.

Yet, political journalists and others that cover this industry often seem to gloss over exactly what microtargeting means.

Bolton's super PAC first hired Cambridge Analytica and SCL Elections in the summer 2014 to provide microtargeting and boost the super PAC's advocacy on national security issues, according to a copy of the signed contract Wylie provided to The Post.

The Deutsche Post subsidiary Deutsche Post Direkt has rejected claims that it «flogged» client microtargeting data to clients, including German political parties such as the Christian Democrats...

Conventional microtargeting, he argues, «of course has to be flawed because you're making this presumption that all women think the same simply because they are women, or all African Americans likewise because of their skin color or whichever demographic you want to choose, which is archaic, really.»

The essential concept of the public sphere is under siege from legal and extra-legal adversaries alike seeking to divide and conquer democracies by microtargeting neighbors into parallel realities using the tools of internet advertising and social media marketing.

My firm, Connections Media, has done microtargeting for some of our political candidate clients.

Take the example of gun rights, says Tom Dobber, a doctoral candidate studying political microtargeting at the University of Amsterdam.

«In the coming years the landscape of all this silly microtargeting will change, business models will be reinvented and this may benefit both the advertisers, consumers and citizens,» she tells us.

Those who have covered politics for more than a single Trump cycle should know better than to use this kind of unnerving rhetoric for what amounts to nothing more than average microtargeting, which has been used by hundreds, if not thousands, of firms.

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

The payments were «microtargeting consulting fees.»

Dems pioneered the use of direct mail, but the Republicans have really learned how to excel at its use [microtargeting, anyone?].

At the risk of beating a dead horse clean into the ground, behind - the - scenes, database - driven microtargeting gives the Republicans a massive advantage in turning out their voters and picking off persuadable independents.

So, consider microtargeting if it seems like a good fit, but make sure you're paying for information that's actually useful.

At a basic level, microtargeting involves the tailoring of communications based on the particular characteristics of the potential recipient — sending different messages to different people based on who they are or what their interests are.

Microtargeting enthusiasts sometimes talk about the sophisticated merging of voter files and consumer databases, for instance to target voters by cross-referencing their magazine subscriptions and the kind of of car they own to identify a particular group that's open to a selected message (for instance, direct mail people sometimes boast of sending different mailings to each address on a given block).

A number of vendors and polling firms also offer what seem to be quite sophisticated microtargeting - based voter / donor outreach, but I've also heard experienced direct mail database people say that the by far the best predictor of a person's propensity to give money to a campaigh is his or her past history of donating — people who've donated before are more likely to donate again.