Ultimately, data accuracy is going to be under more scrutiny as more ad dollars move to social. (inc.com)
The video platform has become a cornerstone of web life and, according to research firm eMarketer Inc., controls nearly 20 % of the online digital video advertising market in the U.S. YouTube is making efforts to grow its position even more, with YouTube stars — or creators, in company parlance — as the key to attracting more ad dollars, particularly from brands that currently spend big on television. (canadianbusiness.com)
Better measurement tools are likely to lure more ad dollars from Madison Avenue, he said. (cnbc.com)