The general formula that some lawyers get in their head is that if they spend ad dollars online, they'll get new business that exceeds the cost of their advertising. (jurispage.com)
We're at the point where digital magazines are moving from early adopters to the mainstream, print - reading audience and they have the potential to deliver a massive amount of ad dollars. (goodereader.com)
That has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own. (fortune.com)