It meant the raw power of unconscious desire or the Other, the subject, who might just happen to be female. (haberarts.com)
A celebrated collage from 1956, an unsurpassed analysis of the ways in which advertising can prey on unconscious desires, even features a muscleman holding a red lollipop adorned with the word «Pop». (telegraph.co.uk)
The term elicits surrealist associations, suggesting a projection of unconscious desire into the realm of the real. (chertluedde.com)