"Prospective clients" refers to potential or possible customers who may be interested in a product or service but have not yet made a decision to purchase or engage. Full definition
The job description of the individual holding this position entails cultivating relationships with prospective clients of the company in which they work. (jobdescriptionandresumeexamples.com)
We offer a free consultation for prospective clients for two reasons. (citywidelaw.com)
Ask Yourself: Do calls from prospective clients go to the top of the pile of messages or the bottom? (lawyerist.com)