The phrase "rugged charm" is an idiomatic expression that refers to the attractive quality of something or someone that is unpolished, imperfect and has a certain raw appeal. Full definition
Fine attention has been paid to interior detail, although it displays rugged charm on the outside, the inside echoes sophistication and has a premium feel. (evanshalshaw.com)
pull the player in to a hand - crafted role - playing world full of rugged charm where every decision changes the course of the story». (thatvideogameblog.com)
The Rum Diary feels about as focused as an all - night bender, which I suppose is kind of the point, but is its natural, rugged charm enough? (scene-stealers.com)