This has put them in a unique position where their range is now associated with a set of niche vehicles priced similarly and with the kind of same value propositions. (carwale.com)
Rather than adapting, keep pursuing the same strategy with the same value proposition but just do it better, keep improving, and create brand energy. (hbr.org)
The Lexus brand debuted in 1989 - 90 with the same value proposition Genesis will apply, and it quickly shot toward the top of the sales charts. (Autoweek.com)