It skillfully blends the best elements of soft brand affiliation with state of the art technology solutions to enhance a hotel's marketing reach and render distribution simpler, more efficient and less costly.» (breakingtravelnews.com)
This new concept features three tiers - SureStay Hotel (premium economy), SureStay PlusSM Hotel (lower midscale) and SureStay Signature Collection ℠ (midscale soft brand)- and is expected to grow rapidly in Asia. (bestwestern.com)
This includes a series of cutting - edge concepts catering to a new generation of travelers with the new - build Vīb ® and GLō ® brands, as well as soft brand options for most chain scale segments — upper economy and midscale (SureStay Collection ® by Best Western), upper midscale (BW Signature Collection ® by Best Western) and upscale and upper upscale (BW Premier Collection ®). (bestwestern.com)