A winning marketing strategy is built on solid value proposition. (elearningindustry.com)
After all, if your business doesn't offer a solid value proposition — otherwise known as the reason why customers buy what you're selling — then it's dead in the water. (canadianbusiness.com)
It's done so by playing it cool with reliably conservative comfort, docile performance and a solid value proposition. (articles.orlandosentinel.com)