"Specific targeting" refers to the act of focusing on a particular group, individual, or specific goal. It means directing efforts or actions towards a particular objective or audience instead of a generic or broad approach. Full definition
I start at the country or state level and then use more specific targeting for estimates once I've built out my keyword list. (serps.com)
Another big part of what auto insurance companies do is to reach out to specific target audiences with discounts based on organizational participation. (autos.com)
What is required is coordination of these government training services, and specific targeting of training where it is required. (humanrights.gov.au)