"To conduct the poll" means to organize and carry out a survey or questionnaire to gather people's opinions or preferences on a particular topic. Full definition
Back before the surprise outcome of the election, the dating site It's Just Lunch conducted a poll of its members to determine the impact politics had on romance. (itsjustlunchbuffalo.com)
A recent article conducted a poll on the best way to handle social media, so which route is best? (lawyerist.com)
The site is also conducting a poll for each game choice to see if viewers agree. (mysilenthill.com)