Instead of negotiating the price of the car, the salesman stated that the dealers on - line asking price would not be lowered by any amount. (newcars.com)
Using cash to buy a car also gives you more leverage in negotiating price with car dealers. (penniesanddollars.com)
The most familiar application is in negotiating a price for something — if you open too high, you can't subsequently try to go lower than that. (thelunchtray.com)