You're right: it's much, MUCH easier than ranking pages on your own site. (backlinko.com)
Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords. (blog.hubspot.com)
Sometimes the best links will be from low ranking pages of a relatively unknown domain, simply because the information your website provides is of high value to the audience on that particular website. (capecodseo.com)