"To sustain the innovation" means to continue supporting and growing new ideas, making sure they are successful and can be maintained over time. Full definition
What might those kinds of sustaining innovations look like? (hbr.org)
In the paper we concluded that some models of blended learning were hybrids — sustaining innovations relative to the traditional classroom — whereas other models of blended learning were disruptive to the traditional classroom. (educationnext.org)
This has led to investment in high - priced, sustaining innovations such as teacher residency programs. (educationnext.org)