Ethos refers to the character, values, or credibility of a person, group, or organization. It deals with trustworthiness and reliability, describing how someone or something is perceived based on their principles and ethics. Full definition
With our design ethos of bringing affordable luxury to every home, there is something for everyone in this designer collection! (danetti.com)
The dilemma is how to incorporate such a player while attempting to build a modern team ethos in which everyone works for each other. (westhamway.net)
Working on a grand scale — the house is spread over six floors — there's a strong design ethos evident in this thoroughly modern townhouse. (livingetc.com)