Sentences with phrase «affinity marketing»

Affinity marketing is a strategy where companies collaborate with another brand or organization to gain the attention and loyalty of a specific target audience. They partner with an entity that shares similar interests, values, or demographics in order to promote their products or services together and reach a larger customer base. Full definition
We're also the national leader in critical illness insurance and a pioneer in affinity marketing, where we work jointly with groups to market insurance to their members.
As affinity marketing becomes more mainstream in real estate operations, prospective affinity partners become more astute — and demanding.
As affinity marketing becomes more mainstream in real estate operations, prospective affinity partners become more astute.
But some indications show affinity marketing is already a strong and growing market force.
«Some people around here don't even know that [affinity marketing] is going on, and that kind of ignorance isn't good for any of us,» he says.
In its recently released annual report to shareholders, Indianapolis - based Simon Properties Group Inc., the nation's largest publicly traded retail real estate company and the largest owner of retail shopping centers, boasted of its achievement by stating that its MALLPeRKS affinity marketing service is the country's largest frequent - shopper program.
At the heart of the discontent among the salespeople and brokers who oppose affinity marketing plans is the reduced commissions earned in such deals.
The national association is monitoring the development of affinity marketing programs as a growing trend in the industry, the benefits of which will ultimately be determined by the marketplace, NAR analysts report.
To increase awareness of the trend, NAR sponsored a State & Local Issues Forum during the Midwinter Meetings in February that featured a panel presentation on affinity marketing and relocation practices.
DES MOINES, Iowa — Meredith Corp.'s Better Homes and Gardens Real Estate Service is offering Moving Rewards, a cash - back affinity marketing program, to the 11 million Better Homes and Gardens and Ladies» Home Journal magazine subscribers when they buy or sell a home through the franchise.
«Pinterest is a good way to build affinity marketing by connecting over not just real estate but also hobbies and interests,» Eller says.
I can understand why salespeople balk at affinity marketing («Large Brokers Say No to Costco but Not to Affinity Programs,» April 1998, page 8,).
In November 2016, Facebook said it would disable the use of «ethnic affinity marketing for ads that we identify as offering housing employment or credit.»
NAR's affinity marketing working group is in the process of developing a white paper on the impact such relationships have on practitioners.
A marked difference of opinion over affinity marketing emerged at a recent Real Estate and Relocation Leadership Conference.
Initiated research on how state real estate licensing laws treat affinity marketing; findings will be used to create an information clearinghouse on the issue; many states now prohibit the payment of commissions — in full or in part — to any individuals not holding a real estate license
Established a working group of members and staff to monitor affinity marketing activity in the industry
Valenti knows firsthand what affinity marketing can do to the bottom line.
NAR recognizes each practitioner's right to choose not to do business with relocation and affinity marketing companies, but NAR's Legal Affairs cautions brokers and salespeople against joining together to agree not to do business with them.
Salespeople around the country heaved a huge sigh of relief recently after the collapse of the much - talked - about affinity marketing deal that two large independent brokerages planned with the discount retailer Costco Cos. and AmeriNet, a newly formed financial services company.
Scislow believes the brokerages that sign on with affinity marketing plans will suffer in the long run.
Jerry Moon, who managed the Costco - AmeriNet program for John L. Scott Co., says that even though his company dumped the Costco plan, he learned a lesson regarding affinity marketing.
TD Insurance is the leading direct response insurance group in Canada †, and a pioneer in affinity marketing.
Jerry Moon, executive vice president of John L. Scott Inc., which has 2,300 salespeople in 82 offices, says that the Costco - AmeriNet deal simply didn't generate enough new leads and that too many salespeople «were just dead set against the effects of affinity marketing
Dotzour predicts that as affinity marketing in real estate grows, so will the pressure on profitability.
Concept: Establish a microbrew - beer brand by targeting an affinity market — gays and lesbians — before taking the beer into mainstream bars and restaurants
«Well, affinity marketing is here, and if people don't accept it and work with it, they'll be a step behind.
She also says that although she can't deny that affinity marketing in the industry is growing, she has her doubts about its prospects for durability.
Launched a recent survey of members to determine the level of industry participation in affinity marketing and industry attitudes on the practice
He's adamant in his contention that affinity marketing will eventually have a flameout.
Many of the questions swirling around the affinity marketing trend have yet to be answered because the movement is still in its infancy.
«Because of their size, franchises can have initiatives such as affinity marketing.
New - home builders are getting into the affinity marketing routine.
Cendant has been criticized soundly for de-emphasizing training — long a key driver that real estate franchisees used to attract salespeople — and for viewing the real estate brokerage business as just a tool for its core competencies — franchising and affinity marketing.
I can't process the listing and get it on the MLS for $ 132, so I'll pass on the affinity marketing.
«So this is affinity marketing,» she says.
Residential brokerages aren't the only segment of professional real estate to be active in the affinity marketing field.
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