Sentences with phrase «brand health»

It's important to do a frequent employer brand health audit to make sure your branding sends the correct message to prospective candidates.

The first phase of your employer brand health audit focused on how prospective job candidates experience your company website, career pages and mobile presentation.

In the world of consumer goods, companies know exactly how their brand ranks through a combination of published competitive sales figures and comprehensive brand health tracking surveys.

We use both the formal brand health tracking that happens throughout the year and we complement it with more real - time reads through social listening.

Content shared by employees helps to showcase company culture, attract talent, increase brand health, and generate leads.

Here's a look at tools that can help you improve your web presence, candidate experience and overall employer brand health.

After calculating the brands which made the biggest statistically significant gains of the year, YouGov matched each one with its Index score, its master metric of brand health that averages several sub-scores including general Impression, Value, Quality, Satisfaction, Reputation, and willingness to Recommend.

Index scores are the average of the six brand health metrics: Impression, Quality, Reputation, Satisfaction, Recommend, Value.

Budweiser U.S. VP Ricardo Marques in a statement said: «Budweiser remains the leader of the classic lager segment — and continues to see consistent improvements in brand health and consideration, with consideration being the number one indicator of future sales.

In it's most popular form, Employee Advocacy platforms and programs enable employees to share industry and branded content to their personal social networks, resulting in improved brand health, increased lead generation, better knowledge transfer, and a strong visibility into your employer brand.

During downturns, marketers must balance efforts to pare costs and shore up short - term sales against investments in long - term brand health.

Tools like brand health reports or influencer reports go beyond web analytics, and they can show value of Employee Advocacy.

Regular value - added supplements including brand health checks, sector studies, ad critiques and research charts

The firm then ranked them using their flagship Index score, which measures brand health by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to recommend.

«We have examined all areas of our business, and we are confident that we have a successful formula — superior award winning quality, exciting innovation, strong brand health, strategic customer partnerships, efficient operations and service — that will continue to see great value offered both to our direct customers and to end consumers.»

As a community of thinkers and makers, Callahan Creek provides full - service marketing support to brands across the U.S. and focuses on rejuvenating brand health, sales and profitability.

Today many businesses are relinquishing control over brand health and reputation to rating & review websites.

It is an indicator of overall brand health.

YouGov BrandIndex's entire universe of 1,500 + consumer brands was measured with its Index score, the company's centerpiece indicator of brand health, combining sub-scores of General Impression, Quality, Value, Satisfaction, Reputation, and Willingness to Recommend.

With an employee social media program, you can showcase your culture and employer brand, improve brand health, increase lead generation, find better sources for talent, improve efficiencies in work and communications, and have an on - going investment in employee knowledge.

Invest time in an employer brand health audit to identify areas for growth that can impact your recruiting efforts.

GM's operating discipline will help drive continued improvements in brand health and resale values.

It's often the case that brand health is a leading business indicator for marketers, but BRP's showing in this year's survey might just be behind the game.

We had looked at all of our brand metrics, whether it was syndicated tracking studies or our own own, where we could see our brand health.

Susan Canavari: You know, we do feel like as an advertiser, it's incredibly important to our brand health that our advertising and all of our content is in contextual places that is far away from hate and fake news as possible so internally, over the last several months, we have processes in place to ensure that none of our advertiser and our content is near fake news or hate.

So it's really - that's a really important thing to us in terms of making sure that we maintain our brand health.

Track customer interactions, brand health, and campaign results as they unfold before your eyes.

YouGov BrandIndex's entire universe of 1,100 + consumer brands were measured year to year with its Index score, its chief measurement of brand health, which combines the average respondent scores for quality, value, general impression, satisfaction, reputation and willingness to recommend.

The top brands which combined the largest brand health gains with increased purchase consideration across 2017 mostly fell into two distinct retail categories: athletic wear and beauty and cosmetics, according to YouGov BrandIndex's first Brand Health Momentum Rankings.

You can make it from home if you can find the «scoby» to do so, but I personally love the brands Health - Ade and Brew Dr. — Pink Lady Apple tastes like sparkling apple cider!

The CTS's stumbles at a higher price and the failure of the ELR to some degree reveal a lack of «brand health» Leone says.

It's a frightening thought knowing your firm's reputation is in the hands of the general public, hosted at websites with little to no concern for your firm name or brand health.

Here is a selection of tools that can help you monitor these three areas of employer brand health:

Closely analyzing your employer brand health can be uncomfortable.

However, taking care of your employer brand health can lead to more effective long - term hiring results.

Auditing your employer brand health can reveal useful information that can help you create a more accurate and compelling view of your company through your website and mobile engagement.

A consummate professional with a proven track record that moves the business forward by leveraging brand building acumen and analytics that positively impact the organization's bottom - line and brand health.

The brand received the highest numerical Equity Score among real estate brands included in the 2016 Harris Poll EquiTrend ® study, which measures and compares the brand health of more than 3,800 brands across nearly 500 categories from airlines and apparel to retailers and real estate.