The section that helps you define your target market is another gem that can help authors in their quest
for book marketing success.
If you have a smaller
budget for book marketing, you'll need to focus on the things that will give you the most bang for your buck.
The time to start creating your plan
for book marketing online, in the media and in stores is during the writing, editorial and design process.
Most authors who are serious about writing good books and selling more of them turn to a few favorite and trusted
sources for book marketing tips and advice.
Or if you're looking
for a book marketing company or your publisher is trying to sell you a package, don't let them drive up your investment with these options.
Your publisher or printer is not
responsible for book marketing — Whether the book is being published traditionally or through self - publishing, the author is responsible for marketing.
The Internet has provided many resources
for book marketing for authors with more options for promotion, PR and book advertising.
And why the heck would you pay us
money for book marketing, if we are just going to give your book away for free and not make a return on your investment.
While social media has created exciting new
avenues for book marketing with innovative new platforms and online sales opportunities, traditional book publicity via media coverage remains essential.
For my book marketing blog, newsletter, and training programs, I can do a lot of the writing without research because I know the topics already.
It's important to know how to use the best communications
tactics for book marketing — and the messages to share when you're using them.
There are corresponding blog posts from me on each of these main aspects, but this post touches on the tools I find best
for the book marketing step specifically.
Pricing your book is something we don't often think of as a
trigger for book marketing, or how to sell more books, but it definitely is.
Knowing who your audience is and what they're saying about you does another important
thing for your book marketing: it helps you find the right message to communicate.
Thanks to my marketing and PR background, I was prepared to take steps to establish a strong foundation
for my book marketing prior to my book release.