Combined with the failure of paywalls and the
rise of ad blockers, it's looking increasingly clear that print publications merely converting their operations to digital may not be the answer.
And Dopfner has been a vocal
critic of ad blockers, to the point where he has launched a lawsuit against the company that makes the most popular blocking software.
When they help you market your products, you build trust with consumers and get your products in front of them
regardless of the ad blockers they may have.
Matt Maier,
CEO of ad blocker company AdBlock, told Business Insider it could turn out to be a problem for his company because Google could choose to disable third party ad blockers, but he emphasized that nobody knew what the Coalition for Better Ads was actually doing.
Study: More than
half of all ad blocker users would disable them to read content (Digiday)-- What do you think?
I don't feel like installing any
form of ad blocker, as they hurt the websites developers.
And on top of that, the massive amount of targeting, pinging and cookies make the experience of using services very slow and data - heavy, which has led to the rise in
popularity of ad blockers.
The
development of ad blockers gained new levels with the release of Apple's iOS 9 that brought ad - blocking support for third - party apps.
We use technologies, such as cookies, to customise content and advertising, to provide social media features and to analyse traffic to the site (including the
use of ad blockers).
To what extent do you believe advertisers and media buyers are responsible for the
rise of ad blockers?
In my experience, the people who argue most fervently against the use
of ad blockers are also the least creative in coming up with ways to serve non-intrusive advertising that respects the reader.
Consumer concern over such techniques is one of the reasons for the steady increase in the use
of ad blockers — expected to hit 31 percent this year, according to advertising intelligence firm eMarketer.
Built on the Ethereum blockchain, AdEx is a decentralized ad exchange which aims to address problems like advertising fraud, privacy and the rise
of ad blockers.