We'd love to hear what kinds
of book publicity strategies you've used to get noticed in the comments section below — what worked, and what didn't.
To make the
most of a book publicity campaign, you require reaching out to your readers directly by creating and fostering a powerful online presence.
It's wonderful to partner with your book publicist, and to trust your book publicist to have creative ideas that can form the
core of your book publicity campaign.
As we like to say, «You are what we say you are,» and the media will usually call you the same thing... this is the
beauty of book publicity.
(2) To write newsletters and marketing material for your business or professional practice to build on and complement the business - boosting
effects of your book publicity campaign.
The
art of book publicity revolves around finding out why your book matters — and why readers should all take notice.
Yes, sometimes authors and bloggers will help out, but this is a small
part of book publicity, not the center piece of it.
Of course, the authors of Brave New World and The Lion, the Witch, and the Wardrobe had plenty
of book publicity opportunities before they went to meet that fabled Great Publisher in the Sky.
Paula Margulies submitted The
Tao of Book Publicity: A Beginner's Guide to Book Promotion designed by Troy O'Brien.
If authors and publishers need any extra incentive to always conduct book promotion campaigns with integrity, and to always make honesty the first priority
of a book publicity effort, then Trudeau is it.
Preceding her role in business development, she worked as a book publicist for nearly seven years which introduced her to the reality of the relentless and creative
nature of the book publicity industry.
But this is just the tip
of your book publicity plan — there is so much more a book's launch team needs to do, according to this new post from publicist Coleen... read more»
Seven Myths
of Book Publicity by Dan Smith There are many misconceptions about book publicity and book marketing; some are from a lack of knowledge and understanding, and some from outdated advice that no longer apply to today's market.
Katie Kurtzman has a decade
of book publicity experience with top New York City - based publishing houses including Simon & Schuster, Penguin Young Readers, and Henry Holt.
While using social media to promote your book is highly encouraged, traditional book marketing is an established
form of book publicity that can help get your book in front of media and book reviewers.
While Smith is large in
terms of the book publicity trade, they are still a small company, and as I've learned over the past few months, the dedication they show toward client service is truly amazing.
One
of the book publicity tricks I've developed is to pitch the eBook (if it's available along with a traditional book) to the venues for eBook promotion that do not consider traditional books.
Well, not really, but there are some insider tips and tricks
of the book publicity trade that can help indie authors do what the professionals do.
In this issue: Article: «Radio Interviews Don't Sell Books...» And 4 Other
Myths of Book Publicity Tips for Authors: How to Prepare for Trade Shows (more...)
(In the
case of The Book Publicity Blog, I maintain an email distribution list for people who prefer not to check the blog online / in an RSS reader — after I post online, I simply copy and paste the information into an email message and send it out.)
Actually, I was handed a great
example of book publicity by a forever (and ever and ever) friend, Paul Amirault (more about the forever and ever and ever part later).
Book discovery is the whole
purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books.