As a real estate professional, you are an instrumental part of communicating the value of your community. (realtormag.realtor.org)
Use social platforms to your advantage — as a means of communicating your value proposition, as a source of competitor research and as an industry database. (entrepreneur.com)
It's about knowing your value, understanding what you're really selling, and being able to effectively communicate that value in a way that puts your cost into perspective. (inc.com)