"To launch a book" means to officially introduce or release a new book to the public. It involves promoting and marketing the book so that people become aware of it and are encouraged to buy or read it. Full definition
I'm getting ready to launch another book on my own and I found that I had lists and sticky notes just about everywhere. (alinkarutkowska.com)
This blog post outlines 3 mistakes that authors are likely to make when launching their book. (bookbuzzr.com)
And I can't help comparing what it used to be like launching a book with my traditional publishing head on to what it's like releasing a self - published novel. (libbyhellmann.com)