Sentences with phrase «ad targeting»

Another company was also involved in the political ad targeting business.

The removal of third - party data sources means a large number of ad targeting attributes such as in - market behaviors and household income will no longer be available.

The company also says data used in ad targeting is stripped of personally identifiable information.

Ads targeted based on product are shown when a specific product is shown.

With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more.

In this issue, we look at the steady migration of sophisticated online tools and tactics down - ballot, including A / B testing, online ad targeting, data mining and more.

Then it presents those profiles to advertisers and sells ads targeting those profiles.

Most notably, you have to create separate ads targeting men and women if you want to reach both.

Of course not all customers use ad blocking and there are incredible opportunities to be realized with sophisticated ad targeting.

And the rise of campaign - tailored self - serve platforms helps candidates far down the ballot buy banner ads and even video ads targeted directly at their voters and their voters alone.

With the right ad targeting, these posts would continue to engage more people, reach even more people.

The data can be analyzed and translated into actionable insights, and consequently into carefully crafted tweets, web copy and even ad targeting intelligence.

By shifting their focus even closer toward communities, they clearly see and very much understand their value — both to users and companies purchasing ads targeting those users.

Ad targeting sounds simple, but there are actually a lot of factors at play.

The group noted some of its most notable interventions in the last year, this included ensuring responsible alcohol ad targeting, as well as gambling and junk food restrictions.

The secret with this is to showcase only ads your target audience think is valuable.

I had never seen a framing ad targeted to my huge and rapidly growing collector's demographic.

Meaning you can show unique ads targeted to people who own multiple cars over those who only own one car.

And yet the data it collects could be useful for ad targeting elsewhere on the service.

It sells it, of course, in the form of aggregated ad targeting mechanisms for its business customers.

«Ideally, this new model will have user privacy as the core, and perhaps result in even more relevant ad targeting for a premium price,» he suggested.

«Snap lacks user data, hence ad targeting will always remain challenging,» he wrote in a research note.

The business model is applied around the web, but this scandal speaks more to the fact that many people have no idea how data collection and ad targeting work.

You have to know the slight differences between different types of ad targeting.

To read more about how the company is shutting down the use of third - party data for ad targeting, click here.

He also said that he finds it «creepy» when «all of a sudden something is chasing me around the web,» referring to sophisticated ad targeting.

A class that helps authors to think about and identify who their customer is, how to meet various readers with different product lines and price points, and have better ad targeting.

My company, WordStream, compiled all of the current Facebook ad targeting options in one epic infographic to demonstrate the breadth and depth of the personal information advertisers can use to target consumers via social media.

In fact, examining those Facebook ad targeting options sheds a lot of light on just how much personal information they're collecting — everything from relationship status to location, life events, political leanings, interests, digital activities, and personal connections.

The National Republican Congressional Committee is launching new digital ads targeting Democrats who voted against the tax overhaul that passed the House on Thursday.

Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November.

This data, which was sold to Cambridge Analytica against Facebook's terms of service, reportedly informed the firm's election ad targeting toolset used by the campaign of President Donald Trump and others.

Interestingly, Carol's background was in TV ad targeting based on set - top box data, not politics, and she and her team bought television time in a way that future campaigns should study.

SEIU Local 32BJ launched attack ads targeting New York state Sen. John DeFrancisco, the Senate's deputy majority leader from Syracuse, on March 3, 2016, because of DeFrancisco's opposition to hiking the state's minimum wage to $ 15 an hour.

The latter being a Victoria - based ad targeting tech company that has been linked to Cambridge Analytica, the political consultancy at the center of the Facebook data misuse storm.

In yet another Facebook lawsuit, the National Fair Housing Alliance filed suit over ad targeting which allowed

Or if you want to reach those who may soon need to move up, you can develop a webinar on preparing your home for a new baby, and then develop social media ads targeted at married women between the ages of 25 and 40.

On the 2014 electoral front, other Koch donor supported non-profit groups like the American Energy Alliance (AEA) have poured funds into ads targeting Democrats in close Senate and House races, knocking their opposition to building the Keystone XL pipeline.

AFP state chapters have a history of advocating for charter schools, conducting petition campaigns and buying radio ads targeting state lawmakers to enact legislation that would increase the number of charter schools.