Sentences with phrase «loss leader»

In the 60s, 70s, and 80s touring was primarily seen as a way to promote new records; in fact, tours often served as loss leaders for record sales.

You might say these ETFs act as loss leaders for the industry.

Or is it an odd form of loss leader call to action?

They basically have to insure with the other titles can be money earners and not loss leaders.

Whether people pay $ 500 or $ 300 for their smartphones matters little to the company; the devices are almost loss leaders that keep consumers in its overall ecosystem.

Learn how to use loss leaders, media buys and sales events to the benefit of your retail shop.

That is just the nature of promotion and why loss leaders work in every single business.

Many companies offer loss leaders and will sell you a limited number of gold and silver coins just over spot at a very reasonable price.

At the other end of the spectrum, that's not to say that loss leaders such as free books aren't welcome!

I do use coupons combined with good sales / loss leaders when the price ends up being lower than the store / off brand.

You can even afford to make some items loss leaders.

Prices that appear better than ours fall into two categories: big bundles and temporary loss leaders.

Is there a better loss leader / alternate strategy?

Best sellers and some new issues were priced at a fixed $ 9.99 as the same kind of loss leader strategy commonly found at the end of every super market aisle in the country.

The key to using lower - priced prints as loss leaders successfully is to commit to following up with your new collectors.

I suppose you could consider your first few books as loss leaders, losing most of your rights, but that's hardly an attractive option.

It's standard practice for retailers to offer loss leaders (i.e. products sold below cost) to get customers into their store and buying.

I think BoB is very consumer oriented and I would hate to see a promising young e-tailer close its doors because of aggressive loss leader pricing designed to gain a monopoly on the ebook reading public.

You know there is such a thing as loss leaders in marketing to attrack coustomers.

Subprime and «liar» loans became loss leaders that eventually caused the two mortgage giants to fail — with taxpayers so far on the hook for $ 111 billion in losses and perhaps hundreds of billions more to come.

I have one published, my only piece of fiction, and I give it away as a sort of loss leader on Smashwords (it's still 99 - cents on Amazon since when you want them to match a price, it takes them for freakin» ever).

Amazon simply has more in it's store and can take loss leader hits easier.

NX has been transitioned to the 8 teraflop loss leader model with Nintendo ON VR packed in.

We're like, «Do you even know what loss leader means?»

They are still, however, pretty much loss leaders to get people to buy Kindle editions.

«Simpson Thacher's Loss Leader Pays Off Main Firm Sued for Harrassment by Associate Claims She Never Worked There»

While you can't compete with the volume discounts and loss leaders big companies leverage, you can win by offering unique products and a personalized level of customer service that can't be matched by bigger companies.

With these products, the manufacturers regard the handles or the printers as loss leaders because the long - term revenue comes from selling the razor blades and ink cartridges.

It has already folded in three of the five largest metropolitan areas — Chicago, Philadelphia and Detroit — while it has been only a propped - up nonentity in New York and a cut - rate arena loss leader in L.A. «I'm not kidding myself,» Foreman says.

And while Indonesia and Brazil remain the world's tropical forest loss leaders, other smaller nations like Cambodia, Sierra Leone, and Madagascar are contributing more and more to the overall total, according to recent satellite data from the University of Maryland and Google.

They make all of their money that way, SJ and SB are virtual loss leaders, they're intro drugs to get you hooked, then they start charging you a ton to support your habit.

The next major tactic was «permafree», or leaving the first book in a series permanently free, as a full - time loss leader.

I have two titles for free at the moment, purely as promotional loss leaders, and ironically, neither in KDP — the philosophy behind my free titles being that if you try my work, a substantial portion of you will not mind parting with the cost of a cup of coffee for more of it.

Those who argue its bad because it gives Amazon more power to set pricing (loss leaders etc) and that will further entrench Amazon as the dominant player need to remember that Apple, Barnes & Noble and others would also be able to do such discounting.

Just like any other retailer, banks offer some discounted products, called loss leaders, which attract customers who, the banks hope, will buy other, more profitable products once they are in the tent.

There are other benefits, such as spotting loss leaders you can use to entice folks into your store, says Tim Ross, principal at Kendall Ross Brand Development and Design, a Seattle - based brand - building consulting company.

Promotional techniques include loss leaders, deeply discounted products to drive in - store traffic; point - of - purchase items placed near the cash register; rewards programs to encourage loyalty; and sampling and in - store events.

It was the perfect loss leader.

You can also read more about using prints and smaller originals as loss leaders here: How to Sell a $ 10,000 Painting Online.