"To lead the brand" means to take charge or be in control of guiding and managing the overall image, reputation, and direction of a specific brand or company. Full definition
These diapers are 25 % more absorbent than other leading brands of overnight diapers. (earlymomentsmatter.org)
With the year wrapping to a close, smartphone enthusiasts must be awaiting the debut of some exciting new smartphones from leading brands in 2016. (techtimes.com)
Worked with leading brands to determine and identify goals, objectives and strategies to tailor campaigns that increased engagement and purchase. (jobhero.com)