Like the three steps very much, especially the initial one of building your
own microbrand with a blog.
I also think that although it is somewhat different, the theory does have a lot of similarity to some of the ideas in Hugh McLeod's Global
Microbrand concept.
I hope you won't begrudge me posting it here in its entirety: How Does Your Global
Microbrand Grow?
I'm not quite sure how you and Thomas find time to pursue hobbies while doing the global
microbrand thing... I've been busy pretty much 24/7/365 since I got on the Hughtrain.
'' 7 Virtues To Build A SuccessfulCareer from Erik Mazzone's Blog Kathy Sierra recently posted on Creating Passionate Users a basic and really excellent primer on the 7 virtues required to build a global
microbrand for a blog.
Creating a Global
Microbrand sounds like a daunting task but Hugh Macleod over at gapingvoid paints the unsettling picture of the alternatives and the beau...
My blog was a fairly successful global
microbrand last year, even though it wasn't making me any money.
And the internet and the global
microbrand make all this even more viable, even more exciting.
Now whilst our firm's reach round the internet is a little excessive, I suppose it and I have become a global
microbrand by proxy.
He suggests that one of the most effective ways to further your own success at this point in time is to create your own Global
Microbrand which is, as Hugh explains:
Hugh, You nailed it with your global
microbrand post in October 2005, but the idea is so powerful that it bears repeating every year or so.
I like the notion of going «thru» a de-commodification (like a rebirthing) to get to the global
microbrand self (perhaps a necessary process to rid yourself of the stench of commodification!)
Hugh coined the phrase Global
Microbrand referring to the extremely low - cost, hyper efficient brand strategies he used to gain two small companies global recognition.
Mr. Cartoons - drawn - on - the - back - of - business - cards and Global
Microbrand uber - guru Hugh Macleod over at GapingVoid requested an under 500 word marketing manifesto.
I also loved what you said in the global
microbrand panel [which I was on as well] about the importance of «gratitude»...
Chris Carfi points to John T. Unger, an artist and regular gapingvoid commenter who has used his blog and the global
microbrand idea to carve out a nice wee career for himself (for more money than his last day job paid him, I hasten to add).
The pleasure was all mine and the guys» — my smile in the photo is genuine I wonder if I'll understand the Global
Microbrand concept... no, I'll never understand * why * it works.
Here's a guy in Colorado living in a trailer, who has about a dozen or so customers, doing the global
microbrand thing.
From your # 3 it appears that you are painfully aware as well as going through a period of transformation, reflection, ultimately becoming / discovering, and «being» your
own microbrand!
Seth Godin and John T. Unger, two voices I listen to very carefully, recommended me this Global
Microbrand, independently of each another: Best Made Company.
With the internet, of course, a global
microbrand is easier to create than ever before.
And the global
microbrand (a gorgeous idea, thanks Hugh) is yet another facet.
[UPDATE: My «Global
Microbrand» archive is here.
Hugh MacLeod calls it a global
microbrand.
Concepts like the Social Object and Global
Microbrand are yours, and I use them frequently.
Alodia's a global
microbrand, so Logia Group eventually plans to release her content in other countries where it -LSB-...]
-LSB-...] also mention that Hugh MacLeod's evolving thoughts on what he's termed the «Global
Microbrand «have also been an influence, as has Monocle magazine.
Phrases with «microbrand»