Sentences with phrase «psychographic models»

The firm has said that its so - called psychographic modeling techniques underpinned its work for Mr. Trump's campaign in 2016, setting off a still - unsettled debate about whether the firm's technology worked.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

Cambridge Analytica has denied it used psychographic modeling techniques on the Trump campaign.

Cambridge Analytica is registered in Delaware and almost wholly owned by the Mercer family, but it is effectively a shell — it holds intellectual property rights to its so - called psychographic modeling tools, yet its clients are served by the staff at London - based SCL and overseen by Mr. Nix, who is a British citizen.

But Cambridge's psychographic models proved unreliable in the Cruz presidential campaign, according to Rick Tyler, a former Cruz aide, and another consultant involved in the campaign.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

The firm's so - called psychographic modeling underpinned its work for the Trump campaign in 2016, though many have questioned the effectiveness of its techniques.

Cambridge Analytica flatly denied using Facebook data from Kogan's firm in the 2016 election or employing psychographic modeling techniques on behalf of Trump's campaign.

Cambridge Analytica's data scientists were able to match about 30 million of those users with voter rolls and use that data to build psychographic models aimed at predicting and influencing votes — though the effectiveness of such methods is disputable.

Cambridge Analytica is registered in Delaware and almost wholly owned by the Mercer family, but it is effectively a shell — it holds intellectual property rights to its so - called psychographic modeling tools, yet its clients are served by the staff at London - based SCL and overseen by Mr. Nix, who is a British citizen.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

Details of Cambridge's acquisition and use of Facebook data have surfaced in several accounts since the business began working on the 2016 campaign, setting off a furious debate about the merits of the firm's so - called psychographic modeling techniques.

The firm's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, though many have questioned their effectiveness.

Scott Tranter, a founder of the data - analytics firm Optimus who was on the data team for Republican Sen. Marco Rubio's 2016 presidential bid, told Business Insider that the psychographic modeling that Cambridge Analytica touted «isn't proven science» and that that was at least partially why some thought the service was nothing special.

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

Data experts I've talked with generally say that psychographic models can be useful in your first rounds of outreach, since they should give you at least an idea of whom to target.

But he said some Palantir employees helped engineer Cambridge's psychographic models.

But he said some Palantir employees helped engineer Cambridge's psychographic models.

To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

So - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned Cambridge Analytica's work for the Trump campaign in 2016.

Cambridge Analytica is registered in Delaware and almost wholly owned by the Mercer family, but it is effectively a shell — it holds intellectual property rights to its psychographic modeling tools, yet its clients are served by the staff at London - based SCL and overseen by Mr. Nix, who is a British citizen.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked.

Using the psychographic models, the company designed advertisements from candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina.

Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, setting off a furious debate about the merits of the firm's methods.

Former Cruz aide Rick Tyler told The New York Times that the psychographic models proved unreliable.

Cambridge Analytica used the psychographic models to design the advertising concepts for Bolton's political clients.

The psychographic modeling techniques were partially created from the data gained from Facebook.

And that's basically what happened as researchers at Cambridge University created a psychographic model, an app which by asking questions tries to make a psychological assessment of you as a person.