Sentences with phrase «ad inventory»

There are so many data sources online, and so much ad inventory available.

It's possible that the search giant has already sold ad inventory to customers wanting to promote their cryptocurrency and related products up until then.

A «publisher» is the website that you buy ad inventory from.

As Facebook runs out of ad inventory in its News Feed, which it's warned could slow the company's revenue growth, it's seeking to put ads on more of its properties.

Facebook represents a significant portion of display ad inventory on the web — more than 25 percent.

You read about it months ago in CampaignTech Uncut: online ad inventory in battleground states was bound to start getting tight before November.

It will also continue sell Moviefone's digital ad inventory.

Mobile ad inventory remains astonishingly cheap, with unparalleled geographic targets — such as a polling station on election day.

A better strategy is to buy out all of the in - stream video ad inventory available and slowly drop placements that aren't performing while simultaneously optimizing the creative that pairs best with each placement.

With hundreds of millions of dollars at play, battleground - state TV ad inventory, both broadcast and cable, will sell out fast and the money will need somewhere to go.

On MoPub, buyers can place automated bids on ad inventory as soon as it is created, while sellers can manage and optimize their inventory.

If people are spending less time watching funny videos and consuming fake news on Facebook, it means that there's going to be less ad inventory to purchase.

Its viewability optimization feature analyzes participating publishers» sites and dynamically places ads, based on which ad inventory slots drive the most views.

CBS announced this week that it has sold out its Super Bowl ad inventory, winning an average of $ 3.7 to $ 3.8 million, according to ad buyers.

«We are absolutely delighted to join the News Corp family, and connect our scaled distribution, social data, and content optimization tools with the premium ad inventory of News Corp businesses, and their highly - engaged audiences,» said Unruly co-founder and Co-Chief Executive Officer Scott Button.

Several media reports have said Twenty - First Century Fox Inc (NASDAQ: FOXA) still has unsold ad inventory for this Sunday's Super Bowl, a negative development ahead of the company's second - quarter results scheduled for release on February 6.

Turn has 16 display inventory partners, six video inventory partners, four mobile ad inventory partners and helps contextualize more than 50 billion advertising decisions per day, per its website.

On a panel we shared last spring, Josh Koster talked about the ever - increasing amount of ad inventory becoming available on video websites, and I suspect that many more - traditional media consultants will «get» the idea of advertising on a site like Hulu, which shows TV programs, a lot more naturally than they will Google Ads.

In return, Google sends web traffic to newsrooms — which find themselves spitting into the digital wind trying to sell ad inventory against... Google.

Via its Amazon Appstore for Android, Kindle e-books, and potential forthcoming tablet devices, there will be a LOT of Amazon ad inventory to fill.

Sources following developments on this claim Amazon is asking for $ 600,000 for ads that will be displayed on the home screen of the Kindle Fire, while for a million dollars advertisers can have the welcome screen along with enhanced ad inventory.

Injecting ads could give Facebook a new supply of ad inventory just as it expects to run out of News Feed ad space — something that's worried Wall Street in recent earnings reports.

Part of Facebook's motivation is that the company is running out of places to put ads in its flagship Facebook app, so it's looking for alternative ad inventory to keep up its steady growth.

Hulu has been opening up more ad inventory over the past year as its overall subscriber numbers have grown and as its ad - supported subscribers have spent more time watching content on the platform,...

Under the pact, Oath will continue to sell Moviefone's digital ad inventory.

Facebook, Google and other large properties are lining up big chunks of ad space for those willing to pay, and CampaignGrid's Jordan Lieberman predicted during the conference that digital video ad inventory (on YouTube and Hulu, for instance) for the Fall will sell out completely in 15 + battleground states by August.

Advertisers want greater transparency from suppliers in terms of how deals are done, especially in terms of how media agencies mark up online ad inventory they have bought directly from media owners.

«The TV ad inventory has been bought up and there's only so much direct mail you can send, so the campaigns have to put their money somewhere and the only thing left to purchase is the online space,» said Jim Walsh, CEO of DSPolitical, a firm that places targeted Web ads for candidates both as pre-roll as well as embedded in banner ads.

MoPub as a business works with a number of publishers to help them maximise sales and performance on their mobile ad inventory.

But that was said three weeks after the iPad first went on sale and Gannett (NYSE: GCI) hadn't anticipated that ad inventory on the app would be sold out so quickly and that demand would only rise.

The move comes at the start of the time of year known as the annual upfront marketplace, between March and May, when many major U.S. media companies sell the bulk of their ad inventory for the next year.

The Audience Network is in direct competition with services such as Google's AdMob and Yahoo's Flurry as well as other smaller ad networks that sell the ad inventory in publisher's apps on their behalf.

Every time an ad is displayed to a viewer, the system analyzes the available ad inventory and decides which network will serve the ad with the highest return.

«It's all about money coming back into the marketplace,» said one media buying executive, noting that consumer packaged goods companies, quick - service restaurant chains and pharmaceutical companies are moving money into TV's annual upfront market, when the nation's big media companies try to sell the bulk of their ad inventory for the coming programming cycle.

Its biggest win may be Mopub, a startup that helped mobile publishers manage their ad inventory and was acquired Twitter in 2013 for $ 350 million.

Now of course, plenty of political advertisers are running YouTube ads, including the source of the story above, so companies aren't the only ones eating up the video ad inventory and causing rates to rise.

A Politico story today confirms something we've mentioned here before more than once: this year's high level of spending by campaigns and outside groups is soaking up online ad inventory, particularly in battleground states.

Of course, DSPolitical sent the piece to highlight their own «unskippable» ad inventory, so at least some people believe that they can avoid the problem.

«We also intend to meaningfully increase the percentage of ad inventory on our other brands sold on a direct basis, which currently is below 2 % of total ad inventory sold.

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