Sentences with phrase «exact match keywords»
Fill your ad groups with exact match keywords only, and you'll miss out on huge volumes of traffic.
entrepreneur.com
If your broad matches are triggering exact match keywords this is a big no no when it comes to reporting.
Sometimes it is possible to find the perfect exact match keyword that converts every time thanks to the data that you gather on phrase match keywords over a period of a couple of weeks.
If you really want to take advantage of the power of the phrase match keyword, use the data that you gather on them to then select certain keywords as exact match keywords.
All PPC advertisers must include exact match keywords in their campaigns if they really want to increase conversions, improve quality score and reduce cost per click as a result.
If your PPC campaign does not include exact match keywords, you are really not trying hard enough to make the very best of what you have with your PPC advertising.
For years, Google Search has been moving away from looking at isolated exact match keywords and moving toward looking at topics and how keywords relate to each other.
If you can get exact match keywords right, you will probably find that the people who find their way to your site via broad and phrase match keywords are likely to be persuaded to be interested in your product.
Ehline readily admits that his site was overoptimized with way too many exact match keywords.
• Avoid using exact anchor text links too often — A common mistake that many site owners make is to use text anchors that contain exact match keywords, like «car accident lawyer», for example.
To avoid over-optimization penalties, exact match keyword anchors must be 4 % or lower.
The problem with that approach isn't just that exact match keywords don't work as well as they used to with Google's shift to semantic search.
A common mistake in first setting up a PPC campaign is when marketers don't know the difference between broad match, broad match modifier, phrase match and exact match keywords.
If you have exact match keywords you should be putting priority on these as they will only trigger on searches that are exactly what you want the visitor to see.
With your exact match keywords bid higher on them.
These close variants expanded the reach of these exact and phrase keywords by an estimated 7 % by including common misspellings, plurals, and grammatical stemmings of these phrase and exact match keywords.
The exact match keyword saves you money but it doesn't require you to develop a really long list of negative keywords at the same time, like the phrase match keyword does, because the exact match keyword is exactly that... an exact match.
The exact match keyword might not bring in floods of traffic, but the traffic that it does attract will be extremely well - targeted, the cost per click will be low, and both conversion rates and quality score will soar.
Tip 1 The first tip would be to focus further on the data you can gather on your exact match keywords.
In most cases you will find that your exact match keyword has the highest conversion rate but also costs you the most with the least amount of traffic, and that the exact opposite is true for broad match.
For example, an exact match occurs you are bidding on the exact match keyword «divorce lawyer Dallas» and the person types in «divorce lawyer Dallas.»
Exact match keywords are those which are typed into Google exactly like they are entered into your ad campaign.