Sentences with phrase «brand appeal»

It has been used for many years now and a refresh of brand appeals to me.

However, I don't think that's the greatest priority for buyers up in this price category, for whom brand appeal, performance and personalization are also important.

These values have won the Korean company some real fans — particularly amongst those who don't really care about brand appeal or design flair.

It is filling a crucial void in a booming market with tremendous brand appeal in a thriving sport.

As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others.

Although he agreed that an immediate boost in sales was likely, Screen Digest's Ed Barton argued that pricing is only one factor and consumers can be swayed more by brand appeal than value for money.

It is treating our customers to unrivalled choice at affordable prices and our franchisees to even more brand appeal,» explains Accor Chairman and CEO Denis Hennequin.

And the success of Netflix has proven that viewers aren't averse to paying for content, particularly for content with strong brand appeal.

Mike Manley, Head of Jeep Brand for Fiat Chrysler Automobiles Global, told the crowd the Jeep brand appeals as a «tough, capable vehicle for any occasion.»

As a marketer — and a mom of three teenagers — Angie is committed to helping brands appeal to and authentically engage with Gen Z, who by the year 2020 will represent 40 percent of American consumers.

If you are considering getting an IUD, do some research beforehand to see which brands appeal to you, then talk to your doctor to see what is right for you.

It is setting its sights on TV, the most lucrative advertising market, and playing up to media companies and major brands its appeal to viewers who use the 140 - character messaging platform to discuss what they are watching.

And DB5 gains the potential brand appeal from an outsourced, automated system that helps it appear more like a corporate titan than a small business — key for a firm with big clients such as GE, AT&T and Girl Scouts of the USA.

The company, in a slate of recent lawsuits, accuses cannabis shops in the United States of trying to steal their luxury brand appeal.

The New York Times — well ahead of the L.A. Times in global brand appeal, breadth of international coverage and a five - year - established successful paywall — is just starting to monetize its global play, after many fits and starts, to take just one example of what the new Times strategy would have to compass before it is successful.

While Chinese factories have churned out higher - quality cars, including some destined to be exported to the United States, no Chinese automaker has developed a homegrown brand appealing enough to sell overseas in major numbers.

The point of sale advantage Compared with B - Flute, R - Flute offers a flatter, better surface for printing and presentation, a crucial advantage for more and more customers as they seek brand appeal and sales success with shoppers in store.

Clark continued, «Gauging the response the company has received, we strongly feel HighDrate is going to be a game - changing beverage in the industry, with an aggressive price point, mass market branding appeal, delicious flavors, and health benefits to boot.

The No Cow brand appeals equally to men and women, and attracts both active lifestyle consumers and hardcore fitness enthusiasts, said Hickey, who is working with Austin - based design agency ptarmak on a new look for the brand to be unveiled in January 2018 along with new packaging and at least two new product platforms beyond bars.

Many of the top selling condiment brands are labeled with metallized paper for a more striking shelf presence and immediate brand appeal.

«While The Ritz - Carlton and JW Marriott rank highest in the luxury segment, both of these Marriott - affiliated brands appeal to different types of customers,» Garlick said.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand appealing to millennial minded travellers who appreciate quality and value.

Brand Appeal Beyond Green The process of branding begins with understanding your institutional strengths - and it continues with integrating them into all points of contact with your audience (s).

That's part of what company owners are counting on — that the camera stores will carry the same kind of high - end brand appeal that helped luxury retailers outperform the market in the past few years.

Thanks to the building bricks strong brand appeal and popularity among kids and adults, The Lego Movie grossed over $ 69 million.

It is treating our customers to unrivalled choice at affordable prices and our franchisees to even more brand appeal.»

Kettle Chips UK managing director Ashley Hicks said: «We are very excited to acquire an interest in Metcalfe's skinny, which is an incredibly innovative, fast - growing, premium brand appealing to «foodie» consumers looking for lighter, great tasting snacks.

Since the company has focused mainly on improvements to existing hardware, its brand appeal could be waning.

When history is part of what makes a brand appealing, change can taste a lot like betrayal.

Canada Goose began as a line of functional down jackets built to weather the harshest cold, but has become a product sported by urbanites drawn - in more by its brand appeal than its incredible warmth and patented technology.

The brand appeals to an important audience of status - conscious consumers who choose spirit brands as part of their luxury lifestyle.

Here, I put together key questions and key discussion circulating around important factors that contribute to a brands online and social presence and how this translates to strengthening a brands appeal.

The brand appeals to those who like to travel and wander off the well - worn paths.

Mike speculated that Searchmate's brand appeals to men because it's «unfussy» — the straightforward and transparent system gives daters more control over their love lives without being too intrusive.

So confident is this in its brand appeal after the success of the first film, there's not a lot of re-capping exposition (prepare to be mystified if you didn't actually read or see The Hunger Games; I was wishing I had seen it again more recently to get back up to speed).

I'm not too sure about this one, and I think the reasoning for diminishing the brand appeal by shortening the -LSB-...]

Brand appeal will attract people to the 2014 Porche Panamera S E-Hybrid, and the fact that they'll get a great parking spot and a free battery charge in many crowded garages will have them signing on the dotted line.

In our evaluations, we struggle to comprehend and relate what a luxury name brings, and to parse what makes one brand appeal more to one consumer than to another.

An all - wheel drive, four - cylinder Mercedes - Benz hatch might have seemed unlikely in 1992, but helped widen the brand appeal to younger buyers.

Both brands appeal to truck owners and motorcycle enthusiasts alike,» said Marc Lapine, Ford F - 150 marketing manager.

We recently compared the Jeep Compass and the Hyundai Creta and found the former to score more when it came to brand appeal, equipment and also the legacy of the Jeep brand.

But despite its brand appeal, Ferrari will have to fight for attention.

Bernice Cheung, vice-president of Financial Services and Cultural Markets at Environics Research in Toronto offers a logical reason for the brand appeal to immigrants.