"Voter profiles" refers to detailed information about individuals who are eligible to vote. It includes data such as their demographics, political affiliations, voting history, and preferences. These profiles help understand the characteristics and behavior of voters, which can be useful for political campaigns to tailor their messages and engagement strategies in order to target specific groups.
Full definition
If President Donald Trump taps John Bolton as his next national security adviser, the former U.N. ambassador will be forced to reckon with the fate of his political empire, which includes a super PAC that has spent heavily on the services of embattled
voter profiling company Cambridge Analytica.
Over two days of testimony before Congress earlier this month, Facebook founder and CEO Mark Zuckerberg dodged a litany of questions from lawmakers about how the data of 87 million Americans ended up in the hands of
voter profiling firm Cambridge Analytica.
It was Zuckerberg's job in the hearing to provide reassurance in the wake of the news that political data firm Cambridge Analytica harvested information from more than 87 million Facebook users to
create voter profiles that were used by Donald Trump's presidential campaign.
The Facebook data scandal all - but confirmed a long - held suspicion that Cambridge Analytica (CA) used
online voter profiling techniques that may have helped swing the 2016 US election in favour of Donald Trump.
Users who clicked on a third - party app's personality quiz called «This Is Your Digital Life,» had their data usurped so that the firm could build psychological
voter profiles for the purpose of partisan ads.
Imagine, for instance, a
typical voter profile: in this case, imagine a young female independent who has voted in a given set of elections and lives in a middle class neighborhood.
The firm is now at the center of reports that it exploited Facebook data and harvested millions of
U.S. voter profiles without user authorization during the 2016 presidential campaign.
The suspension of the two companies came a day before a pair of reports in the The New York Times and The Observer about how Cambridge Analytica obtained and used the personal information of 50 million users to
design voter profiles to target political advertising during the 2016 election.
The Cruz campaign, which sliced and
diced voter profiles thousands of different ways and developed its own sophisticated targeting and turnout operation — appealing to some Iowa voters on the issue of fireworks deregulation, for example — stopped psychologically profiling voters entirely after South Carolina, the third early - state contest, when the pace of the campaign picked up.
Such
sophisticated voter profiles in turn give political operatives fairly detailed insight into type of messaging will be most effective to influence Facebook users» opinions.
By turning campaigning into a game and making information the most valuable play, the Cruz campaign figured out a disturbing and effective way to
stockpile voter profiles.
Cambridge Analytica was also linked to President Trump's campaign during 2016 and had used the data to build psychological
voter profiles ahead of the election.
Alexander Nix, the CEO of the London - based
voter profiling company Cambridge Analytica — which harvested private information from more than 50 million Facebook users without their permission to analyze their voter behavior — has been suspended from his job.
Alexander Nix, the CEO of the London -
based voter profiling company Cambridge Analytica — which harvested private information from more than 50 million Facebook users without their permission to analyze their voter behavior — has been suspended from his job.
That data was then passed to Cambridge Analytica to help
develop voter profiles, according to reports in the New York Times and the Guardian.
Nix and two of his colleagues described a variety of underhanded methods they could use to influence elections, including but not limited to staging, filming and publishing fake bribery or sex worker stings against opponents, using former spies to conduct intelligence - gathering on political foes and various shades of
online voter profiling.
The documents proved that the firm, where the former Trump aide Stephen K. Bannon was a board member, used data improperly obtained from Facebook to
build voter profiles.
The company revealed that as many as 87 million people — 30 million more people than were originally estimated — may have had their personal data misappropriated by
the voter profiling firm Cambridge Analytica and used for political influence.
Cambridge Analytica promised a data service that was enhanced by its «psychographic»
voter profiles.
That information was eventually paid for by Cambridge Analytica,
the voter profiling company that worked with the Trump campaign.
Facebook revealed on Friday that
a voter profiling firm hired by Donald Trump and other Republicans had improperly used data from 270,000 users of the social media platform.
This technique, once widely used but now severely restricted, meant that officials affiliated with
the voter profiling firm, Cambridge Analytica, could gain access to basic demographics and the Facebook «likes» of all of the friends of the 270,000 people who downloaded an app called «thisisyourdigitallife.»
But what sets Cambridge Analytica apart from other data firms is that it claims to use what's known as psychographics to build
its voter profiles.
The London offices of Cambridge Analytica, which exploited the data of over 50 million Facebook users to create
voter profiles.
Bolton's super PAC was among the first political committees to report paying Cambridge Analytica,
the voter profiling company in which Mercer is an investor.
In 2014, Cambridge Analytica acquired data for roughly 50 million Facebook users through a personality quiz app and reportedly used that data to create
voter profiles.
The London offices of Cambridge Analytica, which exploited the data of over 50 million Facebook users to create
voter profiles.
This week, Facebook admitted that as many as 87 million users may have had their data «improperly shared» with
the voter profiling data analytics firm Cambridge Analytica.
An app built by Aleksandr Kogan collected data that helped Cambridge Analytica develop
voter profiles.
Facebook revealed on Friday that
a voter profiling firm hired by Donald Trump and other Republicans had improperly used data from 270,000 users of the social media platform.
This technique, once widely used but now severely restricted, meant that officials affiliated with
the voter profiling firm, Cambridge Analytica, could gain access to basic demographics and the Facebook «likes» of all of the friends of the 270,000 people who downloaded an app called «thisisyourdigitallife.»
Many Facebook members reportedly have shuttered their accounts in the wake of reports that Cambridge Analytica,
a voter profiling company working for Donald Trump's presidential campaign, harvested data from 50 million users, unbeknownst to them.
The company revealed that as many as 87 million people — 30 million more people than were originally estimated — may have had their personal data misappropriated by
the voter profiling firm Cambridge Analytica and used for political influence.
This information can be used to build
a voter profile which a campaigning team can use for maximum impact.
Many Facebook members reportedly have shuttered their accounts in the wake of reports that Cambridge Analytica,
a voter profiling company working...
The company is linked to Donald Trump's presidential campaign during the 2016 elections, and built
voter profiles to help predict how people would vote at the ballot box.
The documents proved that the firm, where the former Trump aide Stephen K. Bannon was a board member, used data improperly obtained from Facebook to build
voter profiles.
That information was eventually paid for by Cambridge Analytica,
the voter profiling company that worked with the Trump campaign.
It used social - media information to construct «psychographic»
voter profiles, targeting users based on their personality traits.
They weren't told that their answers would become part of a psychological profile used by
a voter profiling company, Cambridge Analytica — first to assess how they might vote and second to design personalized advertising for the purpose of changing their political views or their likelihood of voting, all to favor the agenda of Cambridge Analytica's funders and clients.
But creating
voter profiles is expensive, so Cambridge turned to Kogan and his Facebook app for data collection.
for allegedly violating Illinois fraud law via a personality quiz app that collected data on approximately 50 million users which was then used to create
voter profiles to influence the Trump election.
Facebook and Cambridge Analytica are also being sued for allegedly violating Illinois fraud law via a personality quiz app that collected data on approximately 50 million users which was then used to create
voter profiles to influence the Trump election.
The pair then used the information to build out SCL and Cambridge Analytica's
voter profiles.