Sentences with phrase «social objects»

A brilliant example of social object theory in practice.
«Art as Social Object as Purpose - Idea» etc..
His current work on trying to turn ebooks into social objects for discussion and debate is very interesting.
So don't let all the talk about social objects make you think that marketing is all about the props.
One approach that came into my mind is to clearly establish the context first and then to surface social objects which are already producing results for the people who share that specific context.
In business, there are many advantages to invest creating value through social objects versus investing in building size of your social networks.
What social objects were people using, both during the company's decline and during its turnaround?
Instead of focusing on traffic, first think about how you can create value and get your customers attention through relevant social objects.
I love Social Object Theory but its been doing the rounds in sociology for several decades I think.
Through seven short examples, he shows how social objects bring people together by giving them a reason to talk to each other.
This post will show you how to create your own social objects to answer objections.
I'm also interested how you would approach a case when the context does not favor the introduction of a new social object.
Social Object = Personal Computer I remember quite vividly the purchase of my first PC, and I will not share when that happened only that it was a while ago.
And one terrific social object is a graphic recording: your presentation's key messages and ideas, captured as an image.
This simple change illustrates the shift from social network thinking to social object thinking.
Does the guy with the fancy phone buy it in part because he can sees it as a potential social object around self - image and prestige?
Specifically, I was curious about how information architecture has changed to accommodate social objects and architecture.
I have several social objects that always bring me in close contact with others and start great conversations.
In the end, they're disappointed because their conversations — based on that same social object — are not fruitful.
I'm shifting from big paintings to small social objects.
I've had similar thoughts to you about social networks vs. social objects.
The first group of individuals who are exposed to the idea / social object determine the extent and reach of the meme.
Content doesn't make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network.
We think the cartoons and social objects discussion is worth it.
Anyone serious about building their personal brand should read up on social objects.
I appreciate your taking time to clarify the concept of social objects.
We create social objects that transform organizations, start conversations, and spread ideas at lightning speed.
I really like your posts and talks about Social objects it fits well into a lot of themes I'm working on.
Then make social objects (and not push marketing messages) that create value for them along their journey.
When I get your attention with a relevant social object, you're more likely to tell others about it or click the share button.
Does this help you understand how to generate traffic and create value through social objects?
Ideas, because they represent something new, something that can affect your daily work, are terrific social objects.
Besides the main sentiment of the cartoon, #SmallTeamsBigImpact is something that me and the tem at Social Object Factory can really relate to.
It's also essential to package and optimize our content as social objects in order for them to work for us in our absence, when individuals actively seek content through contextual searches.
In the advertising & marketing world, successful social objects [Often called «virals», especially when talking online] are a good thing.
The idea of integrating utility or resolution into social objects increases the sharability of content while also increasing its lifespan.
ii) I wonder if there are any products that aren't social objects?
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