Was the specific profile data used in any way to help
target voters in the 2016 election?
Say that you have cracked the code to
targeting voters with specific messages, and a lot of campaigns will write you checks.
The company may have wanted the data to create psychological profiles that could be used to
target voters during political campaigns.
This will be classic campaign door - knocking: after a brief orientation, volunteers will be sent out in pairs with a list
of target voters.
He's
targeting voters over the age of 50, who make up the majority of the Democratic primary electorate in this district.
After completing the focus groups, the campaign
polled targeted voters to gauge their knowledge of and interest in the gubernatorial election.
Political parties, in league with tech firms,
target voters in a few marginal seats to sway national results.
The companies, which ran data operations for Donald Trump's 2016 presidential election campaign, are widely credited with helping Trump more effectively
target voters on Facebook than his rival, Hillary Clinton.
Kogan did so using a personality quiz app, and claimed at the time that the data would just be used for academic purposes, not
for targeting voters with tailored messaging.
Since Brexiteers and the 2016 Cruz and Trump campaigns contracted with Cambridge for
help targeting voters in the UK and US, and special counsel Robert Mueller has subpeoned documents from the company in his investigation into possible Trump / Russia collusion, politicians quickly took notice.
Clinton only received 33 percent of the vote from the sample, which
targeted voters who live in specific neighborhoods in Brooklyn, Queens, Manhattan, Nassau County and a few other locations around the state including the Bronx, Albany and the Hudson Valley.
Wylie said it was striking that Vote Leave and three other pro-Brexit groups — BeLeave, which targeted students; Veterans for Britain, and Northern Ireland's Democratic Unionist party — all used the services of the little - known firm Aggregate IQ (AIQ) to help
target voters online.
At least some of the PAC's
ads targeted voters in key districts using Facebook, Google, and YouTube.
The company was embroiled in scandal after an undercover reporter filmed Nix pitching his company's services to ensnare politicians and surreptitiously
target voters using data that Cambridge Analytica scooped up from 50 million Facebook users.
Cambridge Analytica is being scrutinized for the methods it used during the 2016 presidential election, after executives with the British data firm boasted about their ability to
covertly target voters, entrap politicians, and launch propaganda campaigns.
These advertisements,
which targeted voters with divisive political content, added even more evidence of Russia's attempts to meddle with the election.
The committee staff combs through the nightly reports in an effort to
better target voters with turn - out - the - vote literature that is already being mailed out.
Masses of data about each voter's political tendencies - gathered through public sources and through campaign contact - allowed Obama for America (OFA) to
target voters more precisely than ever before.
During last year's race, President Trump's campaign paid millions of dollars to a data science firm, Cambridge Analytica, that touted its ability to
target voters through psychological profiling.
In 2013, the Mercers became the principal investors in the data science firm Cambridge Analytica, which says it can
target voters based on their personality types.
«It's part of our ongoing investigation into the use of data analytics for political purposes which was launched to consider how political parties and campaigns, data analytics companies and social media platforms in the UK are using and analysing people's personal information to
micro target voters,» she added.
Just in time for election day, NGPVAN has put out a new mobile tool that helps
campaigns target voters who haven't yet turned out.
Perhaps the party is so far ahead that it doesn't matter that 55 % of
target voters think David Cameron is lightweight?
Cambridge Analytica, which also worked on Donald Trump's 2016 bid for president, used the personal information of millions of users who never gave their permission to help campaigns more
effectively target voters.
It aims to help political
parties target voters with tailored messaging, based on information gleaned from a variety of sources.
Read more: Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to help
target voters Data breach exposes Cambridge Analytica's data mining tools How Cambridge Analytica used your Facebook data to help elect Trump Cambridge Analytica: The future of political data is in the enterprise Cambridge Analytica: «We know what you want before you want it» Election tech: The truth about the impact of political big data
Microtargeting enthusiasts sometimes talk about the sophisticated merging of voter files and consumer databases, for instance to
target voters by cross-referencing their magazine subscriptions and the kind of of car they own to identify a particular group that's open to a selected message (for instance, direct mail people sometimes boast of sending different mailings to each address on a given block).
The consulting firm relied on Facebook data to profile and
target voters while advising the Trump campaign in 2016.
But if the ongoing investigations conclude that the Trump campaign did help
Russia target voters, expect to hear more about Cambridge Analytica.
It's entirely possible that such collusion could have occurred and the work of Cambridge Analytica had nothing to do with it; however, that would be strange,
since targeting voters is precisely what the company was hired to do.
The same will be true in the struggle for control of Congress next year, as state parties, individual campaigns and outside groups spend tens of millions of
dollars targeting their voters and working to get them to the polls.
«Over time I suspect more candidates will be willing to invest more funds to
reach targeted voters on the Internet, but so long as TV remains a dominant and effective medium, candidates will continue to maximize TV advertising budgets before exploring alternative media options.»
They collected nearly 80,000 of them over the following months and mailed them back to voters in the middle of last week, in a tactic proven by prior Democratic campaigns to increase turnout
among targeted voters.
Spending on direct mailings and poster campaigns are being scaled back to focus resources on a string of local campaigns in key seats as well
as targeting voters online.
Their candidates, even those down ballot, could take advantage of the Voter Activation Network's data - analysis tools to slice and dice the electorate and
target their voter contact.
The calls are going into the districts held by Mollohan (W.Va. - 1) and Democratic Congressional Campaign Committee Chairman Rahm Emanuel (Ill. -5); they are
also targeting voters represented by Melissa Bean (Ill. -8) and Chet Edwards (Texas - 17)-- two of the biggest targets for Republicans this fall.
Whatever the Corbynites may want to believe, less than one in four
Labour target voters are opposed to competition, low taxes, private schools and the monarchy.
Why, after British journalists exposed in 2015 that the presidential campaign of Sen. Ted
Cruz targeted voters online using the resulting 40 million - plus psychological profiles — acquired by the firm Cambridge Analytica, backed by megadonor Robert Mercer — Facebook did not follow through on a pledge to ensure the data destroyed.
«Without them, you can't
target voters around their interests, extract money from them, and get them to the polls.»
The budget measures are
clearly targeting the voters who are already on Prime Minister Stephen Harper's side, political analyst Scott Reid told CTV's Canada AM Wednesday.
But with the kind of data Cambridge Analytica had, it
allegedly targeted voters in many American states, who had not made up their minds, and had a high probability of moving.
No one is totally immune to marketing or political messaging but there is little evidence that Cambridge Analytica is better than other similar PR or political canvassing companies
at targeting voters.
Defeat Crooked Hillary PAC is launching a $ 300,000 digital ad buy Tuesday
afternoon targeting voters in swing states, The Daily Caller has learned.
But Facebook, Twitter and Google all confirmed that their investigations have found no evidence that the Russians uploaded voter registration contact info in order to
individually target voters with ads.